For the small business owners of yore, cargo and transport vehicles were primarily functional in their design and aesthetic. Manufacturers of the world’s cargo vans made them big and bulky, because they had to haul big and bulky things. While these vehicles could be affordable and functional, they didn’t exactly give your business a very modern or approachable look.
In fact, “creepy” is usually the word most strongly associated with vans like these. With their new Ford Transit, Ford wanted to change all this, and revolutionize the way small business owners used their vans.
They did this by making a cargo vehicle which was sleek and styled. Gone are the days of the dingy cargo van, trundling down the interstate like a bloated tick. The Ford Transit has all the grace of a much smaller vehicle, while being the most useful van for small business owners yet conceived. This is because it’s customizable.
Yes, customizable. This isn’t something totally new, but in the old days, if you wanted a custom van, you’d pay dearly for it. Ford understands that various consumers have various needs, and the best way to provide for them is to give them choices right out of the gate. In this case, it means the Transit has different choices of length, height, and interior (as well as others, if you’re interested). You’ll be able to outfit your Transit with sturdy and complex shelving/drawer systems, to take your shop on the road. Or you can have an open configuration for large equipment.
Other small business owners (and families with lots of kids) are finding that the Transit works great with optional seating, for moving lots of people around. All of this is in a package that looks svelte and modern, something that every small business owner wants. How you drive affects how people perceive your business. Drive right and help your business grow.
Hi, my name is Jon and I run Compounding Pennies. I’ve been interested in personal finance since high school and love writing and talking about it. You can learn more about me in the Authors section of this site.