Advertisers are good at getting you to spend your money. It’s their job to get you to part ways with your money. Advertising agencies have huge budgets that they spend on research to understand the human mind and emotions more so than you or I can ever imagine.
It comes as no surprise then that they are able to get us to buy things even when we had no plans on doing so in the first place. In order to beat them at their own game, you have to learn their tricks.
In this post, I show you 5 of their tricks and how to beat them at their own game.
5 Ways Advertisers Get You To Spend
#1. Buy More, Save More!
I see this trick everywhere and I see so many people fall for it. Heck, there are still times that I fall for it as well. Here is how it plays out: You are in a clothing store looking to buy a sweater. One costs $60. But if you buy two sweaters, you get 50% off the second one. Who can pass up this deal?
When we break it down, buying one sweater will cost you $60. Buying two sweaters will cost you $90. Yes, you saved $30 by getting the second one at half off, but you spent $30 more because you only need one sweater.
This is a deal if you are in the market for two sweaters, but for most of us, we just fall victim to the sales trick and buy a second sweater even though we don’t need one.
Always be on the lookout for the buy more and save trick! It gets you to buy because you want to be able to say you got a deal.
#2. Limited Time Sales
You see this one a lot as well. A retailer will put an item on sale and announce that the sale is “only for a limited time” or “this sale only happens once a year”.
There are many other imitations to this sale but they are all the same. They try to get you emotionally involved in the sale.
You see or hear these ads and you think it has to be a good deal if they can only afford to lower the price this much once a year or that it is only for a short period of time. This is especially true for Black Friday.
We’ve grown to believe that the best deals are on Black Friday. But most times they aren’t. I’ve even looked at the historical prices of items on Amazon and found that the prices are typically higher around Black Friday!
Advertisers know you think you are getting a deal on this day and take advantage of you because of it.